Consumer Goods & FMCG

In 2023, the leading global FMCG brand was Pampers, with a brand value of about 13.77 billion U.S. dollars. L’Oréal and LEGO followed closely in second and third places, with brand values amounting to 13.64 billion and 13.07 billion U.S. dollars, respectively. Both Pampers and is owned by Procter & Gamble, who also own Gilette.

Procter & Gamble’s global brands Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. Founded and headquartered in Cincinnati, Ohio in 1837, the company today operates in a wide range of segments in the FMCG industry, including personal health care, skincare, baby care and cleaning products, amongst others. P&G’s brand portfolio includes many world-renowned brands such as Pampers, Ariel, Tide, Tampax, Gilette, Crest, and Head & Shoulders. In 2023, Procter & Gamble’s net sales amounted to 82 billion U.S. dollars worldwide.

Colgate-Palmolive Among Procter & Gamble’s main competitors in the FMCG industry is Colgate-Palmolive, another American multinational consumer goods company that generated almost 19.5 billion U.S. dollars in global net sales in 2023. Colgate-Palmolive operates in two main segments: personal and home care, and pet nutrition. Some of its most notable brands include Colgate, Palmolive, Sanex, Speed Stick, and Ajax. Colgate-Palmolive was the third leading personal care brand worldwide, with a brand value exceeding 18.3 billion U.S. dollars in 2023.

The global market value of furniture was estimated to be 579 billion U.S. dollars in 2023, and was expected to increase every year to reach a forecasted value of approximately 873 billion U.S. dollars by 2030. 

Steelcase, a leading office furniture company, generated a revenue of 2.34 billion U.S. dollars in the United States alone in 2023. Ranked on a global scale, the revenue of the office furniture market is lead by the United States, amounting to 243.8 billion U.S. dollars. In 2022, the import of office equipment to the States was valued at 97 million U.S. dollars.

Ready-to-assemble (RTA) furniture became popular in the 1950s and introduced selling unassembled furniture in parts to customers who preferred to save money on their purchase and assemble the furniture themselves at home. Perhaps most famous for RTA furniture is the Swedish furniture giant IKEA, the largest furniture retailer in the world. In 2023, IKEA generated nearly 48 billion euros in global revenues and recorded more than 860 million visits to their stores worldwide. Europe is home to the largest number of IKEA stores, followed by North America and Asia.

The Coca-Cola Company’s net operating revenue and operating income have both fluctuated over the past decade. Revenue refers to a business’ total income through the sale of goods and services, whilst income refers to the revenue minus all business expenses. Net operating revenue figure hit a peak in 2012 of around 48.02 and operating income figure was highest in 2023 with 11.3 billion U.S. dollars.

When was the Coca-Cola Company founded? The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The company went on to be founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA. Over one third of the Coca-Cola Company’s revenue was produced in North America. Coca-Cola's sales volume growth, however, is most prominent in the Asia Pacific region.

Employment at the Coca-Cola Company As with both revenue and income, the number of Coca-Cola employees has risen and fallen in recent years. In 2022, about 82,500 people were employed by the company, whilst employment peaked in 2012 at over 150,000. In comparison, the number of PepsiCo employees, one of Coca-Cola’s biggest competitors in the soft drinks market which produces food and snack products along with soft drinks, reached around 315,000 in 2022.

As of 2023, the total domestic consumption volume of milk was over 207 million metric tons in India. This was an increase as compared to the previous year when the consumption volume was about 202 million metric tons.

The revenue in the footwear market in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.5 billion U.S. dollars (+13.66 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 103.96 billion U.S. dollars and therefore a new peak in 2028.

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This statistic depicts the brand value of the leading 10 most valuable luxury brands worldwide in 2023. In that year, Chanel was the third most valuable luxury brand worldwide with a brand value of about 56 billion U.S. dollars.

Luxury goods

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. The United States has long been the largest regional market for luxury goods and it was estimated to continue to be the leading personal luxury goods market in 2020, with a value of 55 billion euros.

LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.8 billion U.S. dollars in 2023. The LVMH Group's total revenue for the 2023 fiscal year was about 86 billion euros. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. The company is primarily known for its fashion house, known as Louis Vuitton, named after its founder. The conglomerate operates globally, selling luxury leather goods, handbags, ready-to-wear fashion, and other fashion accessories. Since 1989, the company has been run by Frenchman Bernard Arnault, following the merger of the luxury goods producer with champagne producer Moët & Chandon and cognac manufacturer Hennessy.

New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate their customer relationships. As luxury expands into more industries, expect a more mature segmented market. As a result, consumers should also become more rational.

The ranking shows the leading FMCG companies worldwide in 2023, based on generated net sales. In that year, Unilever was ranked as the sixth largest consumer goods company worldwide with net sales of about 63.29 billion U.S. dollars.

The consumer goods industry Consumer goods are goods which are intended for everyday private consumption. They are further classified as fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG). FMCG are goods with a lifespan shorter than a year. Popular categories include food and beverages, personal care and household products, clothing and apparel, tobacco, and pet food/pet care. These categories are bought quite frequently with recurring expenditure. In contrast to SMCG, the products tend to be sold high in volume, but low in cost. FMCG are also known as Consumer Packaged Goods (CPG).

FMCG companies The FMCG environment is highly competitive as FMCG companies are always on the hunt for the next great product discovery or innovation in order to meet consumer’s needs. Some of the leading key players of the FMCG environment include Nestlé, Procter & Gamble (P&G), Unilever, PepsiCo and the Coca-Cola Company. All of them operate internationally and have to try to meet country-specific requirements regarding product packaging and labeling. Their million dollar brands can be found in many household pantries. In order to keep consumers as regular buyers, CPG companies try to develop loyalty and trust towards their brands. Ariel, Gillette, Pampers and Pantene are considered to be among the most famous brands of P&G.

Rice is one of the most widely consumed grains in the world. As the most populous country in the world, China also consumes more rice than any other country, with about 150 million metric tons consumed in 2023/2024. Following China, India is ranked second with 118 million metric tons of rice consumed in the same period.

Rice production Rice requires very specific conditions in order to flourish. It must be grown in a field flooded with several inches of water, known as a paddy field. Unsurprisingly, China and India also top the list as the biggest producers of rice worldwide. Rice has such a neutral flavor that it can be integrated into almost any kind of dish, paired with virtually any flavor. In China, rice is often steamed and served alongside stir-fried meat and vegetables.

Rice varieties Though there are dozens of varieties of rice grown and consumed across globe, the three most prominent types of rice are indica, japonica, and aromatic. The price index of all rice, however, has increased by over 40 points since 2016.

This statistic shows the annual growth rate of the global cosmetics market from 2004 to 2023. In 2023, the global cosmetics market grew by an estimated eight percent compared to the previous year.

Global cosmetics market Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for 41 percent of the global market in 2022.

In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, in recent years as Generation Y and Generation Z have really entered the job market, they have become a big driver of the cosmetics market; especially in the United States. The United States is one of the biggest cosmetic markets in the world, with an estimated total revenue of about 48.26 billion U.S. dollars as of 2021.

Outlook: the future for beauty companies In the coming years, global cosmetic companies will continue to focus their efforts on product innovation, as well as brand values and responsibilities, in order to attract new consumers and keep existing consumers loyal to specific brands.

Italy, France, and Spain were the top three producers of wine worldwide as of 2023. That year, France produced about 48 million hectoliters of wine. 

Vineyards and Wine Production

The climate, terrain, and soil quality in which the wine grapes are grown has a major influence on how the wine turns out. Though most of the world’s wine is grown in the Mediterranean region, or in areas with a Mediterranean climate, the areas in which grapes can be grown have expanded greatly. In 2022, vineyards took up about 7.3 million hectares of land worldwide. This figure has remained somewhat stable over the last decade.

Global Wine Trade

Italy was the leading producer of wine in 2022, and had the highest export volume of wine in that year, at 21.9 million hectoliters. The other two top wine producers were also the top exporters. Spain exported 21.2 million hectoliters and France, 14 million.