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According to a 2022 survey of app developers worldwide, full-screen video ads were considered the most effective ads to acquire new app users, with 51 percent of respondents signaling this format. Social video ads ranked second, with 46 percent of respondents reporting them as the most effective ad formats for app user acquisition. In-feed video ads ranked third, with 41 percent of app developers finding them effective to gain new users.
Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022
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Digital Turbine. (September 2, 2022). Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine. "Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022." Chart. September 2, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine. (2022). Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine. "Most Effective Digital Advertising Formats for Mobile App User Acquisition According to App Developers Worldwide as of 2nd Quarter 2022." Statista, Statista Inc., 2 Sep 2022, https://www.statista.com/statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine, Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1265028/most-effective-ad-formats-app-user-acquisition/ (last visited June 01, 2024)
Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph], Digital Turbine, September 2, 2022. [Online]. Available: https://www.statista.com/statistics/1265028/most-effective-ad-formats-app-user-acquisition/